Android’s Nearby Notifications led to too much spam, so Google is turning it off

Google is discontinuing Nearby Notifications later this year it said, after it noticed Android users were receiving too much spam from the feature. Since Nearby’s launch in 2015, the feature has become a target for marketers and less of a user-friendly information guide.

Your Android device could typically get pinged when you venture near a location with beacons. Unfortunately, instead of providing relevant content, these beacons often sent out spam and unhelpful notifications to users’ phones, resulting in a “poor user experience.”

Ultimately, Android users searched for ways to disable Nearby Notifications

Google says its initial goal when Nearby was introduced three years ago was to “provide useful information proactively.” It listed…

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