DJI Rolls out its First ‘Characterized’ Drone

DJI has announced a brand partnership with LINE FRIENDS to create what DJI calls its first “characterized” drone.

LINE FRIENDS is a global brand with 11 characters based on stickers from LINE, a messaging app. The new LINE FRIENDS (BROWN) l Spark drone features one of LINE FRIENDS’ most popular characters, Brown.

“DJI is excited to announce our character partnership with LINE FRIENDS, which shows DJI’s enthusiasm for making drones fun, accessible and relevant to more consumers,” says Monica Suk, senior communication manager at DJI. “The DJI Spark earned its reputation as the smallest, yet powerful, flying camera. It made flying a drone extremely easy, fun and more personalized.”

Like the original DJI Spark, LINE FRIENDS (BROWN) l Spark drone is a full-featured mini drone that shoots 12-megapixel photos and 1080p videos stabilized with a two-axis mechanical gimbal.

“Similar to other things we carry in our bags, a drone is becoming a lifestyle accessory,” adds Suk. “This special edition we are launching with LINE FRIENDS will take this concept even further and make storytelling and sharing exciting – and a part of our everyday life”

The U.S. retail price of the LINE FRIENDS (BROWN) l Spark RC Combo, including an aircraft, one battery, three pairs of propellers, a remote controller, two RC cables, one USB charger, and one micro USB cable, is $399.

The product will be available for order at the four DJI flagship stores and store.dji.com for North America, China, Hong Kong and Korea markets.

The post DJI Rolls out its First ‘Characterized’ Drone appeared first on Unmanned Aerial.

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